A person or a team of a company’s most highly skilled creative team are issued the task of creating a new IP (Intellectual Property) and cannot sleep until the light bulb shines. They resort to antics such as: recycling past heroes and taking their key skills and looks, they maybe even brainstorm ludicrous plots and obscene protagonists. I mean come on, a plumber that eats mushrooms? How is that going to be a succe………. Well I’m sure you get my [...]






